I was at a local business conference this morning and happened to be introduced to one of the speakers prior to the start of the meeting.

During our chat we discussed his presentation and he said that he had been told to remove the pictures from his slides and replace them with words because this was a “business” meeting.

Just because most people use bullet-point laden slides doesn’t make it ok!

The evidence shows that when you remove most of the words from your slides and replace them with appropriate images and simple, easy to understand charts and diagrams recall goes up by 28%! What’s even more powerful is that knowledge transfer, i.e. your audience’s ability to understand and apply the content of your presentation goes up by almost 80%!

Come on all you “business” people out there. When will you learn that its time to change the way you present information.

Gavin Meikle
The Presentation Doctor.

1 Comment

  1. Maggie Currie on 30/07/2010 at 15:35

    Very good Gavin,you are right as usual. Keep up the good work.

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