How to write a speech – Discover the magic of metaphors

how to write a speech - liken it to cooking a meal for friends

I read a fascinating blog post today which reminded me of the power of metaphors as a tool to make communication more colourful and engaging. I started to think about metaphors relating to public speaking, communication and the idea for a new post about how to write a speech just popped into my head and wouldn’t go away!

A few hours later and I am sitting by Southsea seafront sipping coffee in my favourite café and writing this post about how…

Writing a speech is like cooking a meal for friends.

Imagine you had some friends coming to dinner and you had to decide what to cook for them?

You could just cook your favourite dish and hope that they would like it too.

Or, you could think about the people who you were cooking for and then create a menu that would appeal to them.

  • Are they vegetarian?
  • Do they have any food allergies?
  • Do they like spicy foods or not?

Giving thought to the people you are cooking for is likely to result in a better experience for everyone concerned.

The same is true when it comes to speech writing

  • Who is your audience?
  • How much do they already know about your speech topic?
  • Are they “already on board,”   sceptical or even hostile to your topic?

Spending a little time thinking about your audience will result in a better speech that is more likely to have an impact on your audience.

Also, I worded the metaphor to deliberately encourage you to think about your audience as friends rather than enemies, when writing a speech.  This simple mindset shift will boost your confidence and help you build rapport with your listeners. So, now you know why writing a speech is like cooking a meal for friends, and how this simple insight can show you how to write a speech!

Bon Appetit!

Additional posts on this topic

If you’d like more help on how to write a speech, you may find these other articles helpful too.

How many words?

Speech writing tips courtesy of Walt Disney

How to Write  a speech – write for the ear, not the eye

PS: Can you think of any other helpful metaphors relating to how to write a speech? Please share your suggestions in the comments box. The best suggestion wins a copy of my latest book,
The Presenter’s Edge.






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