istock_000002386293xsmallSome people find it hard to plan and structure their speech effectively.  There are lots of models out there but here is one of my favourites.

It’s called the aeroplane approach and  is particularly useful when you know how you want your speech to finish but are not sure how to get to that end point in an effective and logical manner.

When you are planning a trip you normally start with the destination and then work out which route to take to get you there.

Destination: What is your speech conclusion, call to action or closing message?  remember you want to nail your landing and not overshoot the runway!

Routing: What stories, anecdotes, facts or evidence could you share in order to support this conclusion? What is the most effective and efficient route to get you there?

Take off: How are you going to open your presentation? What are you going to say/do to grab your audiences attention and make them want to take the trip with you?   It has to be interesting, engaging and relevant!

So there you go.  Next time you are writing a speech, try the aeroplane technique and let me know how you get on.



  1. Dwiejalke on 26/05/2011 at 02:18

    It is called an “airplane” not “aeroplane”…just so u know.

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