Earlier today I made one of the classic mistakes in any negotiation. I should have known better, but I was rushed and I hadn’t prepared properly and I fell for it! I had been trying to get hold of a prospective new client for a few days without success and had all but given up…

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The use of the PowerPoint presentation, is a disaster. It should be ditched.”So says Professor John Sweller of The University of New South Wales in a recent paper. The learned professor then goes on to say that his research shows that we process information best in verbal or written form but not both simultaneously. I…

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People love stories particularly if they are well told. They are they way our ancestors passed on their wisdom and despite the recent surge in new communications media, the story is still alive and well. I was reminded of just how important they are by two recent incidents. The first was yesterday when I was…

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Over the bank holiday weekend I was coaching my daughter to make some business calls and I was reminded just how many sane, sensible, intelligent people out there hate making business phone calls, particularly if they are “cold calls”. In this short article I thought I’d summarise some simple yet powerful tips that I have…

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Hello Two good friends of mine have recently given me details of two different but complimentary events taking place in the South Hampshire Area over the next few weeks. Cold Calling Workshop 11th April 07 Creative Marketing on 12th April 07 – Only £45 each including lunch! (Both are aimed at small businesses and sole…

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Earlier today I gave a short radio interview on local radio station Original 106 FM. It was part of a piece on a business networking even taking place later this evening and the meeting host had invited me to join him for the interview because he knew I could be relied upon to speak well.…

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Modelling is built on the belief that “success is reproducible” If somebody else has been successful in a particular area or market or skill, then others can be too. Modelling is the process of analysing what that exemplar does that leads to their success and then adopting the same key behaviours, mind sets and beliefs…

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I am currently out in Spain visiting a dear friend who runs a B&B. The other evening we were discussing how she could improve her marketing and had an interesting debate about how traditional sales techniques sat with her own personal values and her intention to market her B&B to a wider audience. Our discussion…

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Recently I had the pleasure of spending a day in the company of Richard Wilkins, one of the most inspirational speakers I know. Richard styles himself as an Inspirational Speaker rather than a motivational one. So what’s the difference? Well for me it’s because he connects with his audience on an emotional level within seconds…

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