Following on from my last post, I have produced a short video tutorial showing how you can use PowerPoint to produce effective handouts without comprimising your visuals. Check it out and let me know what you think.

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Last week I gave you an example of how one marketeer used the “scarcity principle” to influence potential customers to take action. Today we’ll be taking a look at another of Dr’ Robert Cialdini’s principles of influence – Social proof. I was reminded of this recently during the lunch break from a course I was…

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Fear of public speaking is the number one reason why people avoid having to stand up and speak in public. The good news is that this is a natural reaction and that it can be conquered and that nervous energy turned into a resource. I have posted elsewhere on this site about this topic but…

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Today I’d like to pass on three simple tips for improving your own assertive communication through choosing and using your language more appropriately. Don’t over apologise or over justify. Minimise the use of hesitant language. Know when to shut up. Tip one: Don’t over explain or over apologise.Here I would like to concentrate on the…

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Why do so many business presenters continue to fill their slides with words and not images?  We all complain when we are bombarded by such slides, usually read monotonously, by the presenter. Ring any bells?    Now ask yourself, how often are you guilty of repeating this annoying behaviour? I think that there are two…

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A couple of days ago I listened to a telephone Seminar by UK marketing and wealth expert Chris Cardell. Now Chris’s workshops are always good value not only for the content he shares but also for the way in which he uses them to sell his products and services. Chris is a master at building…

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Learning the simple principles in this post can start to transform your visual aids and dramatically improve the effectiveness of your presentation communication. Research into how our eyes move when we scan a document or a slide has shown the following patterns: Western people’s eyes go first to top left corner of the page.(This is…

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Fear of Public Speaking

Don’t let your fear of public speaking hold you back Last week I ran one of my open workshops in London and I had six fantastic participants, and despite their professional experience, every one of them wanted to learn how to minimize their nerves. The fear of public speaking is a common and often paralysing condition.…

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