This morning I was chatting to a friend called Bob Jury whom I met at a breakfast networking meeting in the lovely little town of Hartley Wintney in North Hampshire. Despite the early hour, Bob was on top form as usual. We were discussing how people “sell” themselves at networking events and in particular the impact they make by the way the say their “elevator pitch”
Bob is in the business of website design and produces easily update-able websites however he explained that he has also worked in the world of entertainment for many years. “As a performer, If you start of with a bang and finish with a bang then it doesn’t really matter what you say in the middle!” said his words hold a lot of truth for me.
I don’t mean that your content isn’t important but, if you don’t hook your audience’s attention quickly, your message is unlikely to stick no matter how well crafted it is. Also, if your presentation fizzles out at the end like a faulty firework, guess what your audience will remember!
How do we start with a bang? Here are some ideas to get you going:
- Establish relevance – clearly establish how your audience will benefit from the content of your presentation.
- Identify a relevant problem that your content will solve.
- Tell a short and relevant story that set’s the scene and arouses their curiosity.
- Pose a question.
- Say something controversial.
How do we finish with a bang?
- Restate the problem and summarise your solution.
- Tell a punchy story or anecdote that sums up your key messages in a memorable and interesting manner.
- Tell your audience what you want them to do next and ask for a commitment from them to do it.
- Be passionate and enthusiastic.
By the way you can find out more about my friend Bob by visiting his website www.fullmac.co.uk