At the weekend, Best selling author and trainer, Peter Thomson and shared a simple tool with me that could seriously increase our wealth.
Peter calls it the magic Matrix because it is it works like magic. To be honest, I couldn’t believe that I had never heard this little gem before but I quickly stopped beating myself up and have already started to use it to good effect in my own business.
Such a great idea is to good not to share with you and the good news it’s all based on selling to your existing customer base. Now we all know that it is easier to sell to an existing customer than to finding a new one right!
All you have to do is create a matrix, either in a spreadsheet or a piece of paper. Along the top you list your products or services. Down the side you list your customers. All you have to do is simply colour in the boxes for each the products that each customer has bought. The blank spaces left are your “WINDOW’S OF OPPORTUNITY”. Use this matrix to allow you to up-sell or cross-sell to your existing customers and see your profits soar!