It never ceases to amaze me how many people give talks and speeches without having a clear idea of what they want their audience to be doing as a result of their talk. In my book this is a recipe for disaster.
Many moons ago I learned a simple but profound process for success.
Step 1: Have a clear Outcome – Know what you want and what it will look like, sound like and feel like.
Step 2: Take action
Step 3: Notice the responses you are getting. Develop your sensory acuity so that you pick up on all the subtle (and sometimes not so subtle!) signals from your audience.
Step 4: If the response you are getting is not what you want, “Do something different!”
It should be obvious to you that the key to this process is step 1. You must have a clear outcome. This model works with almost anything in life including making a speech or presentation. So next time you start to prepare a presentation – start with the end in mind. What is your answer to these two questions
If you are able to answer these two si
- “What do I want my audience to be doing at the end of my presentation?”
- “How will I recognise if I am on track? – How do I want my audience to be responding?”
If you can convincingly answer these simple questions, then you are on track to a successful and effective presentation.
Have a great day