I spent some time in George Best International airport in Belfast recently coming back from a fundraising workshop with the charity Concern Worldwide UK
When I entered the airport departure lounge I saw the usual television screens with departure and arrival information but I also saw something I had never seen before…
Normally, when your flight has not been called, the screens show the message “Please wait in lounge” but in Belfast airport thy had a different message! Somebody had clearly thought about the impact of words and had harnessed their knowledge to see if they could increase the amount of money people spend whilst waiting for their flight.
Can you guess what they did?
They changed the message from “Please wait in the lounge” to “Relax and shop”
To me this is a classic example of how changing the words people read can have a major impact on their behaviour. If you want your audience to do something, then tell them what it is you want them to do!
How could you use this simple lesson to become more persuasive and influential
I’d love to hear your examples or comments!