It’s my experience, from networking with hundreds of businesses here in Hampshire, that most people rely on telephone and 1:1 face to face selling to close new business.
Now that’s fine and dandy but 1:1 selling can be expensive, specially in terms of time. You have the time to get to the client, then you have the meeting time, then the travel time back and then the time to write a proposal.
Imagine the benefits of being able to reduce all these costs and sell to more people at the same time. If you could get 10, 20, or even 200 interested people in the room at the same time wouldn’t you have a much greater chance of generating at least 10 times more business for the same initial time outlay.
That’s what we call seminar selling. Putting on an event and inviting your warm leads to attend.
What better way to demonstrate your expertise than in front of the group? If you are a coaching you could do a demonstration of a coaching session. If you are a financial planner you could showcase examples of how you have helped your existing clients. If you are a web expert you could present a few of your top tips for web design or search engine optimisation.
In short seminar presentations are a very time efficient way to demonstrate your expertise in your specialist area.
So why don’t more people put on events?
Here are the most common excuses!
- I don’t have time to organise them
- My product or service isn’t interesting enough
- People are too busy to attend
- I can’t afford it
- I am afraid of making a fool of myself
- I don’t know what to say
Do any of this reasons resonate with you?
I thought so. That’s why I am planning a series of no-nonsense weekly articles to answer each of these specific questions and show you how and why you can’t afford to ignore this important new business channel. If you haven’t already done so, subscribe to this blog to receive these valuable reports automatically.
The sales presentation doctor