Stories are incredibly important tools for communicating all sorts of information. I have been an “unconscious” story collector now for many years and as a trainer, these stories have been incredibly helpful to my participants in bringing the material I teach to life.

To be honest I tend to take them for granted because I use them without thinking but today their importance was drawn to my attention. It was the final presentations and feedback session from a class of managers who have been facilitating through a monthly series of leadership training modules.

 During the feedback I suddenly realised that stories were a key part of my USP and what makes my training so effective.  Not only do they help to make the topic relevant in the seminar, they also serve as memory hooks which help the participants retain their learning and then apply it in the real world  long after the course is over.

So, are you a story collector?    Do you capture and file away, either mentally or on paper, iconic stories that illustrate key principles.    Do you then weave those stories into your presentation, speaches, conversations and seminars?

If you don’t you are missing a trick!

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