A cheeky sales approach that worked
Today I was phoned by a guy who I have met on a couple of occasions at local networking events. he works for a company called the disc directory, a local on-line business directory covering Portsmouth and Southampton.
Now I’m pretty hard on tele-sales people but his approach was so refreshing that I just had to post on it. He called me up, started by saying something like ” Remember the good looking guy who’s been bumping into you around the local networking scene regularly? – Well that’s not me! I’m the ugly one and I promised to call you” – So far so good, he made me laugh and his tone and delivery were congruent.
Then he said” I’m going to be really direct, it’s Friday afternoon and I’ve got my targets to hit so I am prepared to offer you a great deal. Three categories for half price? How does that sound?”
I paused and he said ” I know you are just wondering which of my arms you are going to bite off to take this great deal. Well I can tell you that they are both equally tender so it doesn’t have to be difficult. What do you say?”
Again he made me laugh and I was hooked and after a bit more discussion I agreed.
Now I am not saying that this irreverent and cheeky approach is the one to use all the time but it has it’s place. He had ready my right and decided to give it ago and it paid off!
What’s the cheekiest sales pitch you have used or had used on you that has worked?
I wish I could be half that clever, Gavin! Of course, I’m sure he spent quite a while formulating that approach, but I have a feeling that no matter how long I took, I just couldn’t come up with something so silly yet brilliant.