I was at a networking meeting the other evening where the speaker was marketing consultant Helen Buteux from the Conde Group. Helen gave us some really useful marketing tips and then lead a short exercise to get us to look at out 15 second elevator pitch. Imagine the scenario, you are in the lift of…

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I choose not to buy into all the doom and gloom that is going the rounds but I do accept that right now, the prevailing economic conditions are tough. That’s why it’s more important than ever to evaluate our sales pitches to see if they are still good enough. Ask yourself these questions and then…

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When I was a sales manager I saw a number of potentially great communicators stall despite fantastic subject matter knowledge and great technique.   It was no surprise to me that sending them on a skills refresher course didn’t solve the problem as I instinctively knew that the problem lay at the level of identity and…

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