Why is it that so many business presentations are dry, dull and innefective? Well it could be the presenter’s delivery style or it could be the tedious and wordy powerpoint slides they insist on using but I think there is an even more dangerous principle at work here.
I think that most business presenters think that emotions are left at the door when one walks into the office. People want facts right? Disspassionate, rational arguements supported by lots of data right?
NO! No! No!
It is impossible for us to check our emotions in at the door. Human beings are by definition emotional and therefore no matter how logical we like to think we are, emotions are at the heart of our decision making strategies. If you want to “motivate” your audience to do something as a result of your presentation then you have to engage their “emotional brain”.as well as their logical and analytical side.
Sometimes these emotions will be positive and you can have them imagine what it will feel like when they are experiencing the benefits of your recommended course of action.
And, as I have commented before in earlier posts, sometimes you need to arouse negative emotions such as fear or discomfort. “Imagine what will happen to the company if we don’t adapt to the recent technological changes sweeping our specialism?” “Will we still have a business in two years time if we don’t act now?”
So, realting all this to your own presentations in the future. Think how great you will feel when you can clearly see that your audience are following your arguments and you can tell from the smiles on their faces and the nooding heads, that they are ready and indeed eager to implement your suggestions as soon as they get back to their desks.
Of course you could just keep on doing things the way you have always done them, relying on cold hard facts to do the job on their own. But can you afford the failure rate that such a one sided strategy will inevitably bring? Sure it will work sometimes but is that really good enough in todays tough business climate? Only you can make the call.
Love this, Gavin. We are emotional beings; there is just no way around it. I have a blog post coming up soon on a similar topic and I’ll link back to this.