monkey with hands over ears, Hey Mr Executive Speaker, why should anyone listen to you?

Today, many executive speakers rely on their job title to hold their audience’s attention rather than their content or delivery style. Those that do are deluding themselves. Why would anybody listen to you unless you have something worthwhile to say? Something that grabs their attention by the scruff of the neck and holds it.

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I read a recent article demonstrating the  difference made by  effective managers  which seemed to sum up a lifetime of experience. It summarised a number of recent research articles looking at the value of effective managers within any organisation. Did you know that effective managers can increase productivity between 12% and 25%! Another study by Wharton business school,…

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